M2 provides strategic analysis and recommendations to help clients understand how state and federal policy issues affect their interests. In particular, M2 has extensive expertise in state-based health policy and follows a broad range of health-related issues in all 50 states.

Case Study – Strategic Communications Plan

Working with a consortium comprised of a non-profit association, an academic center, and a for-profit firm, M2 researched, designed, and delivered a strategic plan for the dissemination of a public health educational curriculum. The plan was created after conducting extensive interviews, research on the state of the marketplace, and input from various stakeholders. Recommendations for creating collateral materials to support the dissemination were included in the final deliverable.

Case Study – Business Environment Analysis

A health information technology firm required competitive landscape analysis in advance of an IPO. M2 provided unique business strategy insight by considering the state of the market from several points-of-view including potential health care policy changes at the federal, state, and private provider levels. M2 analyzed changes in several parts of the health care system, and provided the client with insightful recommendations for building the business and anticipating change in the broader industry.


M2 works closely with clients to research specific questions pertinent to their organization’s interests or to support a position. Depth of operations knowledge is what sets us apart from other policy firms. Our experience in the corporate world enables us to perform health policy research with an eye to each organization’s products, services and revenues.

Case Study – State-Based Policy

Support of state-based legislative efforts or policy-making can take a variety of forms. Comprehensive research projects have included:

  • A regional state-by-state analysis of all relevant legislation and regulation, passed and proposed, on a single issue;
  • A stakeholder analysis related to health care transformation;
  • A summary of all bills proposed and passed in selected states across a five-year span on access and reimbursement.

In other cases, a client has requested a “leave-behind” with points of data relevant to a bill being considered. The “leave-behind” can be anything from a single piece of white paper with black text to a color tri-fold that is branded with the client’s name and logo.

Case Study – Competitive Analysis

A private equity firm with a portfolio of novel therapeutic products, including biologics, diagnostics and drug delivery, needed to present an overview of the private late stage development companies in the biopharmaceutical industry as it related to pre-money and post-money valuations over time. M2 provided consultation services and research based on its deep knowledge of the marketplace. M2 conducted a patent expiry analysis along with general productivity analysis of the industry based on loss of exclusivity timelines, as well as rates of change in filings for new chemical entities and new drug applications.


Providing a range of communications materials and training including:

  • Presentations
  • Meeting facilitation
  • Backgrounders
  • One-pagers
  • Slide presentations
  • Talking points

Case Study – State-Based Policy

Backgrounders M2 conducted research and wrote a series of background pieces designed for non-policy professionals on health policy issues, including health care system transformation.

Case Studies M2 conducted interviews and extensive secondary research to create a portfolio of 12 case studies on behalf of a client. Of particular importance was M2’s understanding of a broad range of policy issues related to clinical trials and health policy, and the ability of M2 to maintain confidentiality for sensitive issues in the drafting of the case studies. Our ability to work closely with the client, while at the same time maintaining objectivity in order to write cases of greatest use to a general audience, sets us apart from other firms.

Leave-behinds On behalf of a client, M2 created individualized bookmarks with health information about several states to be handed out at a meeting of governors from across the U.S. M2 designed the bookmark, conducted all necessary research and provided project management services in order to move the bookmark from idea creation, to development, to delivery.

Case Study – Meeting Facilitation

As part of a strategic planning process, a national organization of 65,000+ members engaged M2 to facilitate a day-long strategic priority setting session. M2 worked with the Board of Directors to establish a framework to achieve several objectives:

  • Identify strategic challenges and opportunities to move forward;
  • Clarify and develop a summary document of strategic priorities as a result of the facilitated session;
  • Create a document to be used to assist in the search for a new Executive Director and educate a new Director once selected.


We develop customized creative solutions to challenging health care business, policy and strategy problems. Other firms tell you what you can’t do. M2 tells you what you CAN do.