Brenda Gleason provides strategic analysis and recommendations to help clients understand how state and federal policy issues affect their interests. In particular, Brenda has extensive expertise in state-based health policy and follows a broad range of health-related issues in all 50 states
Strategic Communications Plan
Working with a consortium comprised of a non-profit association, an academic center, and a for-profit firm, M2 researched, designed, and delivered a strategic plan for the dissemination of a public health educational curriculum. The plan was created after conducting extensive interviews, research on the state of the marketplace, and input from various stakeholders. Recommendations for creating collateral materials to support the dissemination were included in the final deliverable
50 State Analysis
M2 prepared a 50-state report analyzing all relevant legislation and regulations, passed and proposed, on a single issue of particular interest to a biopharma client. The 100+ page report provided detailed information on existing and proposed policies in every state, in addition to a summary and recommendations for every state. For ease of use a master grid comparing all 50 states and an accompanying slide presentation were provided. Analysis and recommendations for future action were integral to the project.
Business Environment Analysis
A health information technology firm that provides integrated enterprise-level software and solutions for clinical data management required business intelligence and competitive landscape analysis in advance of an initial public offering. Understanding regulatory and legislative changes and potential changes at the federal and state levels can strongly advantage health care firms as the business environment is often affected by what happens in Washington and state capitals.
M2 provided unique business strategy insight by considering the state of the market from several points-of-view including potential health care policy changes at the federal, state, and private provider levels. By analyzing changes in several parts of the health care system, M2 provided the health IT company with insightful recommendations for building the business and anticipating change in the broader industry.